Tourism Marketing

My expertise in destination marketing has been marked by transformative achievements, as exemplified by my leadership of key accounts in various regions. As a Marketing Manager at Wanderlust Communications in Perth, Australia, I orchestrated groundbreaking campaigns for Australia's Golden Outback, Visit Fremantle and Great Southern Wine Region that encompassed website design, compelling copy, and a well-crafted organic and paid social ads strategy.

During my tenure at FSC Interactive in New Orleans, Louisiana, I held the role of Account Executive and spearheaded influential tourism marketing initiatives. By nurturing relationships with city government officials, Department of Tourism representatives, and community leaders, I steered the successful execution of campaigns that enriched Greater New Orleans' tourism landscape. An emblematic achievement was the launch of the city's inaugural Hispanic-focused marketing campaign during Hispanic Heritage Month, contributing to a significant year-over-year increase in visitor numbers.

While at Sony Music I assisted with the partnership execution with the Bahamas Tourism Board to amplify the Bahamas Junkanoo Carnival's reach throughout the United States and Latin America. In this capacity, I not only facilitated promotional efforts but also played a role in artist booking, enhancing the event's cultural resonance and international allure. With a track record that spans multiple continents and embraces diverse cultures, my expertise in destination marketing remains at the forefront of driving successful campaigns, fostering growth, and capturing the hearts of global audiences.